Most overlooked challenges of growing a startup
Most entrepreneurs (and me) tend to overlook these things until they try to do them:
- How hard customer acquisition is – (“we’ll build it and they will come”)
- How unattractive an employer you are to the population of highly talented and experienced workers and how badly the odds are stacked against you in the workforce marketplace
- How long it takes to raise capital
- How draining the emotional rollercoaster is
- How hard it is to identify and anticipate a real, pressing market need
For some of these, you need a good plan, for others, experience and fortitude.
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